Custom-made furniture refers to furniture that is tailored to each homeowner's decorating style and room structure. Currently, custom-made furniture has become a major force in the market and will gradually dominate the future furniture market. The reason why custom-made furniture is so popular with consumers is mainly because it fully meets the personalized requirements of young people born in the 80s and 90s while making rational use of space.

Precise grasp, refined to the individual

As we all know, traditional furniture companies develop and produce furniture based on market demand. Furniture produced through this model often has sizes that do not meet requirements and styles that do not meet consumers' personal preferences. Custom-made furniture, however, has a more precise grasp of the market, specifically refined to the individual. It determines the furniture design plan based on individual requirements, and consumers can also integrate their ideas well, including the internal functional structure and color matching.

Reduce product inventory backlog

Traditional furniture companies usually adopt large-scale production methods to reduce production costs and maximize profits. If the market is sluggish, it is easy to lead to product unsales or backlog, resulting in a certain degree of resource waste. Conversely, custom-made furniture is produced according to consumer orders, so there is basically no inventory and no resource waste. This protects resources while accelerating the turnover of company funds.

Save marketing costs

Traditional furniture companies usually use media advertising and franchise stores for promotion, resulting in relatively high marketing costs. Custom-made furniture, however, only needs stable quality and a fair Price to quickly gain consumer recognition and successfully sell products. Therefore, custom-made furniture reduces intermediate sales links through direct dialogue between consumers and furniture Manufacturers, effectively controlling various expenses.

Accelerate new product development

Some furniture designers in traditional furniture marketing usually only conduct simple market research before investing in product research and design. Their concepts are generally outdated and can hardly meet the personalized needs of consumers. In the marketing model of custom-made furniture, consumers participate in the entire furniture design and development process, and the developed products can well meet the personalized needs of consumers. At the same time, it increases the innovation of furniture. In this process, not only the views of R&D designers are integrated, but also the opinions of every individual consumer involved.

In conclusion: Custom-made furniture embodies a human-centered approach. People living in today's metropolis increasingly need their own space. After a busy day at work, what they need when they return home is a place where they can relax. Home becomes a place to show one's true likes and passions, so furniture is no longer simply a product function, but a part of private life. All furniture is given a personalized label, adding quality to life. Therefore, custom-made furniture is the best way and choice to achieve this lifestyle, becoming a good partner and choice for people's lives.